The Future of Security Operations and Analytics could include a data lake..and a Snowflake…

Defining SIEM Technology

The term SIEM was coined in 2005 by Mark Nicolett and Amrit Williams, in Gartner’s SIEM report, ‘Improve IT Security with Vulnerability Management. SIEM technology supports threat detection, compliance, and security incident management through the collection…


Throughout my career as a CEO and earlier, when I was in Product Management, and Mergers & Acquisitions (M&A), I managed to gain significant value and also greatly amplify our company success by working closely with industry analysts. …


If you are bullish on your company’s growth this year, you need to carefully assess your overall go-to-market strategy. Are you still reliant on traditional marketing approaches for lead generation and sales? …


Exciting attractions lie ahead; read below for the “movie review”. (Image source: http://www.redkid.net/generator/sign.php)

A decade ago, log management was commonly used to capture and retain events for compliance and security use cases. As adversaries and their TTP’s grew more sophisticated, simple logging evolved into security information and event management (SIEM) and the power of rule-driven correlation made it possible to turn raw event…


Competing head-to-head in business can be an expensive, cutthroat, and often frustrating effort yielding diminishing returns. Throughout my 25-year experience in Enterprise and SaaS software startups, I have observed countless companies try to pull ahead by “out-innovating”, adding new functionality, or offering cheaper solutions. When this happens, companies tend to…


I have been a 2-time CEO and 2-time COO hired to help technical founders realize commercial success. I am lucky to have been a part of some great teams in my career. During that time, those same teams have realized over $5B in successful software company exits. Those successes were…


Throughout my several decades-long career in the software industry, I have encountered scores of companies that have had great ideas, but never achieved success. They checked all the boxes: they hired a talented team, built great products, established a global presence — yet they were not nearly as successful as…


Set clear goals, communicate in real-time, and other advice for keeping far-flung teams on the same page.

Maintaining a healthy, productive, and fast-moving team that’s located all over the globe can be a real challenge. …


This is the story of a small, innovative SaaS startup that fought above its weight class, built a meaningful relationship with several multi-billion dollar industry leaders, made millions of dollars, and achieved a spot on center stage.

Yep, that startup is a company I led as the CEO for over…


A shocking 46% of people leave meetings with unclear goals and objectives. If you cut this in half, your productivity would soar.

It’s no secret that meetings are almost universally hated. More often than not, they’re tedious, repetitive or a flat-out waste of time. After spending the last 23 years as a CEO, COO, and executive in cybersecurity and enterprise software, I can say that I have been a part of countless…

Dan Schoenbaum

Managing Partner, Hightide Advisors (www.hightide-advisors.com) 2x CEO, 2x COO. Company builder, GTM & Biz Dev Expert, marathoner, Former IDF Sniper.

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