Dan Schoenbaum – Medium

Dan Schoenbaum

Published in

Why Go-to-Market Strategy Is So Challenging for Cybersecurity Founders

Photo by Markus Spiske on Unsplash

Oct 28

Why Go-to-Market Strategy Is So Challenging for Cybersecurity Founders

Oct 28

Published in

Your Best Salesperson is …Your Product: Here’s How to Unleash It

Are you still reliant on cold outbound, SDR’s and an outdated, sales-led GTM model? If so, it's time to rethink strategy; otherwise…

Sep 5

Your Best Salesperson is …Your Product: Here’s How to Unleash It

Sep 5

Revitalize Your Go-to-Market Strategy with These 7 Proven Fixes

For decades in the high-stakes software industry, I’ve witnessed brilliant ideas falter. Companies assembled A-teams, built innovative…

Aug 18

Revitalize Your Go-to-Market Strategy with These 7 Proven Fixes

Aug 18

The Ongoing Dilemma In PLG: Freemium Free Trial

In a go-to-market strategy, an ongoing debate is whether free trials or the freemium model are better in SaaS software sales.

Mar 27

The Ongoing Dilemma In PLG: Freemium Free Trial

Mar 27

Published in

2025 Is Coming: How to Build a Winning Strategy Today

As we embark on a new fiscal year — between family time and vacations — companies are heads-down, setting budgets, determining headcount…

Dec 28, 2024

2025 Is Coming: How to Build a Winning Strategy Today

Dec 28, 2024

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5 PLG Metrics That Lead to Explosive Growth

Unless you’ve been mentally of physically “offline” for the past few years, you have undoubtedly heard about the many benefits of a…

Dec 1, 2024

5 PLG Metrics That Lead to Explosive Growth

Dec 1, 2024

Published in

Key Priorities for CEOs: A Short Guide to Effective Leadership

As a two-time CEO and COO for multiple companies from seed to IPO-stage, I entered a challenging but critical hyper-learning phase. I often…

Sep 10, 2024

Key Priorities for CEOs: A Short Guide to Effective Leadership

Sep 10, 2024

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How Startups Can Leverage Industry Analysts to Go Big

Throughout my career as a CEO and earlier, when I was in Product Management or a marketing leader, I managed to gain significant value and…

Apr 11, 2024

How Startups Can Leverage Industry Analysts to Go Big

Apr 11, 2024

Do You Know What Your Strategy Is for 2024?

As we embark on a new fiscal year, most companies are heads-down, setting budgets, determining new headcount, and compiling the resources…

Jan 4, 2024

Do You Know What Your Strategy Is for 2024?

Jan 4, 2024

The Top 6 Mistakes Killing Your SaaS Company

Founders & entrepreneurs are passionate, driven and thrive on the possibility of building something great. Most entrepreneurs I meet —…

Sep 7, 2023

The Top 6 Mistakes Killing Your SaaS Company

Sep 7, 2023

Dan Schoenbaum

Dan Schoenbaum

2x CEO, 2x COO. Zero to IPO. Private equity/VC advisor on growth acceleration (GTM, PLG & Partnering). 7X Marathoner, Former IDF Sniper, and Proud Father.

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