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Dan Schoenbaum

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Jan 21

The Sales Playbook: The Key to Supercharging Growth

How a Single Source of Truth Generates Alignment, Improves Conversion, and Ignites Growth

The Sales Playbook: The Key to Supercharging Growth

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Dec 1, 2025

Why Your Mid-Market Success Won’t Scale to Enterprise

The six-buyer problem and why enterprise is not just “bigger mid-market”

Why Your Mid-Market Success Won’t Scale to Enterprise

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Dec 1, 2025

The Fatal Flaw in Your Cybersecurity GTM Strategy

Why trying to sell to everyone guarantees you’ll succeed with no one

The Fatal Flaw in Your Cybersecurity GTM Strategy

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Nov 19, 2025

From Flat Growth to $100M: How We Repositioned Tripwire from a Technical Tool to a Compliance…

The lessons I learned leading product, marketing, and business development through a complete market transformation

From Flat Growth to $100M: How We Repositioned Tripwire from a Technical Tool to a Compliance…

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Oct 28, 2025

Why Go-to-Market Strategy Is So Challenging for Cybersecurity Founders

Photo by Markus Spiske on Unsplash

Why Go-to-Market Strategy Is So Challenging for Cybersecurity Founders

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Sep 5, 2025

Your Best Salesperson is …Your Product: Here’s How to Unleash It

Are you still reliant on cold outbound, SDR’s and an outdated, sales-led GTM model? If so, it's time to rethink strategy; otherwise…

Your Best Salesperson is …Your Product: Here’s How to Unleash It

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Aug 18, 2025

Revitalize Your Go-to-Market Strategy with These 7 Proven Fixes

For decades in the high-stakes software industry, I’ve witnessed brilliant ideas falter. Companies assembled A-teams, built innovative…

Revitalize Your Go-to-Market Strategy with These 7 Proven Fixes

Dan Schoenbaum

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Mar 27, 2025

The Ongoing Dilemma In PLG: Freemium Free Trial

In a go-to-market strategy, an ongoing debate is whether free trials or the freemium model are better in SaaS software sales.

The Ongoing Dilemma In PLG: Freemium Free Trial

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Dec 28, 2024

2025 Is Coming: How to Build a Winning Strategy Today

As we embark on a new fiscal year — between family time and vacations — companies are heads-down, setting budgets, determining headcount…

2025 Is Coming: How to Build a Winning Strategy Today

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Dec 1, 2024

5 PLG Metrics That Lead to Explosive Growth

Unless you’ve been mentally of physically “offline” for the past few years, you have undoubtedly heard about the many benefits of a…

5 PLG Metrics That Lead to Explosive Growth

Dan Schoenbaum

Dan Schoenbaum

2x CEO, 2x COO. Zero to IPO. Private equity/VC advisor on growth acceleration (GTM, PLG & Partnering). 7X Marathoner, Former IDF Sniper, and Proud Father.

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