Why Your Marketing Strategy (Still) Sucks!
9 min readJan 19, 2021
As we near the end of this fiscal year, you are undoubtedly already planning for next year. You need to carefully assess your overall go-to-market strategy.
Are you still reliant on traditional field-led, marketing, and sales-led models? If so, your strategy and growth will likely be an uphill slog with low conversion and a high CAC.
Now is the time to think about ways to shorten your sales cycle, and reduce the friction and the CAC limiting your growth.