Why Your Marketing Strategy (Still) Sucks!

Dan Schoenbaum
9 min readJan 19, 2021

As we near the end of this fiscal year, you are undoubtedly already planning for next year. You need to carefully assess your overall go-to-market strategy.

Are you still reliant on traditional field-led, marketing, and sales-led models? If so, your strategy and growth will likely be an uphill slog with low conversion and a high CAC.

Now is the time to think about ways to shorten your sales cycle, and reduce the friction and the CAC limiting your growth.

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Dan Schoenbaum

2x CEO, 2x COO. Fractional Exec, Turnaround leader, Growth expert, GTM & PLG Expert, marathoner, Former IDF Sniper.